UX Designer
The need
Länsförsäkringar aimed to transition customers from physical interactions to a fully digital platform for presenting their diverse range of products and enabling seamless transactions. The primary goal was to enhance the overall customer experience, simplify the purchasing process, and reduce operational costs by moving interactions online. However, the project also faced underlying gaps in critical information that hindered its progression.
The assignment
As a UX Designer consultant, my key responsibilities included
Designing a user-friendly digital platform for Länsförsäkringar's products, focusing on seamless transactions and intuitive navigation.
Creating high-fidelity prototypes and wireframes that emphasized a customer-centric interface.
Leveraging insights from behavioral science and ethnography to guide the design process and ensure that the platform met user needs.
Conducting usability tests and analyzing feedback from the target audience to refine the design.
Identifying significant gaps in essential information during the project’s progress, leading to the recommendation for an investigative pause to ensure the project could be developed with a clearer and more informed direction.
ADDED VALUE
By identifying critical gaps in information early on, I helped prevent costly missteps and ensured the organization made informed decisions about the project’s future direction.
Pausing the project for further investigation not only avoided resource wastage but also resulted in substantial cost savings.
The proactive approach allowed Länsförsäkringar to optimize its digital platform development and prioritize user experience improvements that aligned with business goals.
My involvement laid the groundwork for a more efficient and effective digital transformation, ensuring that future decisions would be based on clear, comprehensive insights.
