The need

H&M sought to revolutionise its clothing design process by integrating AI-driven insights to better align collections with customer demand. The goal was to create a tool that could analyse social media data in real time, providing designers with actionable intelligence to inform their design decisions and maintain a competitive edge.

The assignment

As the UX Lead, I was responsible for:


• Spearheading the creation of an AI-driven tool with an intuitive interface for clothing designers.

• Leveraging real-time social media insights to inform fashion design decisions.

• Conducting in-depth user research and integrating advanced AI technology into the design process.

• Crafting user-centric experiences and ensuring the tool effectively met the needs of designers.

ADDED VALUE

• The AI-driven tool significantly enhanced H&M’s ability to align its collections with current trends and customer preferences.

• By enabling designers to quickly analyze large volumes of social media data, the tool improved design accuracy and strategic decision-making.

• This innovation strengthened H&M’s competitive position in the fashion industry and showcased the successful integration of technology with fashion design.

Mockup versions 3.2

Due to the nature of the project I am unable to show you more about the design and the end result of the UI I developed.